First, cleaning products - our local Food Co-op just opened a branch out in my stomping grounds, so I can shop there now. I like not having to belabor the decision as I stand in the cleaning supplies aisle. I just buy whatever is cheapest. If the brand was truly evil, it wouldn't be on the Food Co-op shelves.
That being said, my favorite cleaning products are vinegar and baking soda (not together, though they are effective that way too -- they foam and bubble when combined - great on unclogging drains). I use vinegar on the floors and baking soda as my scouring powder.
I recently switched over from Tide (sob sob) to Seventh Generation laundry soap. So far I have no complaints and we all like the smell better.